Creating the myth, strengthening the brand: In what forms and where does her image appear?
The Singapore Girl is never left out of advertising, merchandise, web site design and whatever other channel SIA uses to promote themselves. Through these beautified and romanticized images, we experience a surface created about the Singapore Girl. This surface prepares the passenger for what he or she will experience on board the plane.
Click on the following for images, video clips and comments:
- Every SIA website
- Commercials (video clips)
- Variation for every country site
- Merchandise
- [Barbie dolls] by Mattel
- 1994, year of her 21st birthday: the first commercial figure to be displayed in Madame Tussaud’s Wax Museum, London; "to reflect the ever-growing popularity of international travel" (Chan, 2000)
- Airline Postcards
- In real life settings
Singapore Airlines 747-400 1000th Jumbo Jet (1999)
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