These are scanned images of Singapore Airline postcards sent to me over the years, hence some of the images are old but presently still distributed for free to passengers wishing to write a note to loved ones. SIA will even mail it for you.

There is not one postcard without the smiling Singapore Girl on it, and as one sees below, the back side of B1 has an additional picture of her on the bottom left corner as well. Through the mere exposure effect in which the aircraft itself has been replaced by the image of a living woman, Singapore Airlines nails down their brand personality of grace and graciousness.

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ViewSIApostcards.jpg

Figure arrangement:

A1:B1

A2:B2

A3:B3

The postcards are arranged in columns A and B and rows 1-3. Column A postcards depict a romantic, fuzzy image of the gentle, beautiful Singapore Girl whereas column B post cards depict brighter, clearer images of her promoting new non-stop flights from Singapore to Chicago and New York, and the new KrisWorld in-flight entertainment system.

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ViewSIApostcardsb.jpg

Figure arrangement:

A1:B1

A2:A3

These are the back sides of the postcards A1-A3 and B1 from above.

To match the mood of the romantic imagery on the front of the postcards, the captions for A column postcards are fragmentary, hence ephemeral-sounding and bring up impressions of the haiku. They appear on the top left of the back side. The captions write:

• A1 "BONDI. ABORIGINAL NAME, MEANING SOUND OF TUMBLING WATERS. BUS 380 TO THE BEACH. SQ TO SYDNEY."
• A2 "THE SUNSET MUSIC SERIES. EVERY JULY ON THE WATERFRONT. FERRY TO BROOKLYN. SQ TO NEW YORK."
• A3 "WHERE SOMERSET MAUGHAM PENNED MANY A GREAT TALE. RAFFLES. TRISHAW TO BEACH ROAD. SQ TO SINGAPORE. OUR HOME."
• B1 "Now available with over 190 entertainment options on all Jubilee 777ERs and progressively on Megatop 747 intercontinental services."

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