Why is sex the primary device used to sell jeans? What do people want to believe that they are buying into when they purchase a pair?
Leviscommercial.mp4
Is this commercial showing a link between wearing the particular Levi's brand of jeans and the idea of thrill and seduction? What exactly is meant by dangerously low?
Ads for Different Clothing Brands and their Respective Jeans:
I was browsing through ads the other day and I came to an interesting realization. Every main clothing line ad has a specific look and feel that is indicative of its style; however, ads of the same brand's jeans mostly present sexual themes.
Emporio Armani
Giorgio Armani Women's Collection Autumn/Winter 2005-2006
She has that special charm. A declaration of intent. A new manifesto for the thoughtful and feminine woman, who now moulds her own image, combining logic with intuition. “She is a woman of innate intelligence,” maintains Giorgio Armani, ”who always strives for elegance, but who also takes pleasure in adding touches of wit and irony to create her own individual, modern style.” Sensuous and free spirited, this young woman eschews the commonplace and the blatant in favour of a fresh look that redefines the figure and flatters the legs, nimble and poised.
Armani Jeans
Versace
The woman I have in mind when designing is one whose individuality and inner confidence shines on the outside. She is also sophisticated, sexy, smart, and dynamic. The contemporary woman is not afraid to be a woman. She can still be powerful by maintaining her femininity and sensuality.
The Versace man is charismatic . . . He seduces with his personality, attitude and carriage. True personality comes from within, My clothes are merely the choice of a woman or a man who wants to be seen and discovered
Donatella Versace- Vice President and Creative Director of Versace
Versace Jeans Couture
Guess?
They spent their time outdoors, enjoying the warm sun and the sand. Realizing that even if all the world's computers went haywire at the stroke of midnight, the ocean's waves would still crash to the shore, the wind would still blow, and the sun would still shine.
Description of the Millennium 2000 Guess? Campaign
Guess? Jeans
GAP
Gap is about fresh, casual American style . . . With a focus on assortments for going to work, going out and the weekend
GAP Jeans
Ralph Lauren
From the opulence of the London flagship to the traditional country lifestyle exemplified in the East Hampton location . . . enter the world of Ralph Lauren.
Polo Jeans
RocaWear
Rocawear quickly staked its claim in hip-hop history by becoming the brand of choice for street savvy consumers. Inspired by an urban aesthetic rooted in young men’s sportswear . . . As the ad campaign tag-line goes......WE RUN THE STRIP.
RocaWear Jeans
Next: Jeans as a Form of Expression
Back: The History of Jeans
Links:
http://www.giorgioarmani.com
http://www.versace.com
http://www.guessadvertising.com
http://www.gapinc.com
http://www.polo.com
http://www.rocawear.com
